What can a designer do for me?
Web designers are specially trained to present any information you want to express over the web in a logical, effective manner that will bring you the highest amount of traffic, customers, and, in turn, revenue.
Why are designers priced so highly?
A lot of work goes into a web design. First, the initial concept of the website's purpose must be thoroughly researched and understood. Secondly, the core demographic, or target audience, must be identified and researched in order to understand what kind of designs that demographic responds best to. Finally, the designer must implement all of this knowledge into a single, functional design that will make sense and sell not only your product, but your image.
What is the hardest part about being a designer?
A designer must understand what a person means, or wants to see, when often the person they are trying to understand can't even properly express their intentions. Designers are trained in the finest programs, but without a natural disposition for empathy and intuitiveness, a designer won't be worth much.
After a designer creates an image, can I do whatever I want with it?
Yes. The image is yours, but you may want to consult with us before transferring it from your graphics files to a business card; the file format you need to use for different utilizations of the graphic varies.
Why is it important for me to have my business card or website logo custom designed?
The logo is often terribly underestimated as a business tool. A logo has the ability to speak to your target audience with its design, color scheme, and lettering in ways faster and more powerful than any ad copy you pay for. Designing a custom logo based on the market mentality of your company, and geared toward your specific core consumer base, is the best step you can take toward improving public relations.
If most of my business is done on the web, do I still need a business card?
Recommended. Most new business clients, believe it or not, still originate from word of mouth. Despite - or maybe as a result of - the intense interconnectivity and saturation of the advertising market, people trust the word of their friends and families - indeed, even obscure colleagues who hand them business cards at luncheons - more than they do the average PR rep at a conference or on the radio or internet. A business card is a tangible reminder that a business exists. They may be unnecessary and sentimental, but they work, nonetheless.
Why can't I just go to the print shop myself to get business cards made?
A printer is a printer, not a designer. If you're going to get business cards, they need to have as much thought and expertise put into their layout as your entire website did. The printer will not be able to answer questions about whether the logo should go above, below, or adjacent to your name and contact information. Our designers can.
Why can't I save money by just purchasing some software and a sheet of cards for my printer instead of going to a designer?
It all depends on what you want your business cards to get across. If all you want is for them to say your name, number, fax, and email address, by all means go ahead and buy the software, print them up by the hundreds for ten cents apiece, and give them to all your friends and colleagues. However, if you want a business card that is going to express your business demeanor, quality, and services as a whole, that you can feel comfortable handing to a CEO at a holiday meet and greet, you need a designer to help you iron out the details.
I have a small business and want to start a website. What will a designer do for me?
A designer will be able to organize all of the innovative ideas flying around in your brain into tangible elements of a website, and then optimize the whole design to speak most powerfully to your target audience. Most importantly, a designer will turn your abstract ideas into a reality.
Can I start with about eight or nine pages and add onto the website later?
Yes. We will work with you in the future to expand your web design to incorporate your new business needs.
Can you help me make my existing website look more professional?
Our designers, writers, and information architects will work with you to identify what it is you like about your existing website, and build upon that. We will organize every aspect of the pages in your site to present the most information through text, design layout, and applicable graphics.
I hear the terms 'web design' and 'web maintenance' a lot. What's the difference between the two?
Web design is the initial creation of the site, from extracting actual elements of design from the basic conceptual form, to implementing code and content. Web maintenance is keeping this information updated and valid.
What are some websites that are very profitable right now?
Amazon.com is probably one of the most successful sites to come about in the last ten years. This is because it fully embraces the concept at the heart of any design: usability. Consumers and non-consumers alike can use Amazon.com to research potential products they may want to buy in the future, and even save them in their favorites box for months at a time. Any website that is useful to a large amount of people will be guaranteed success.
Why aren't people buying from my site?
One of the main reasons a site fails to do well is that it is invisible to search engines. Many design companies do not understand how search engines work, and design solely for their eye. Unfortunately, the result is that many business owners have beautiful websites stored in their host servers that will never be seen by anyone who does not already know the URL.
How do I get people to my site in the first place?
Good old word of mouth. It never fails, and the power of first person reference will never go away. Aside from that, you want to start linking your website to other, already established websites as quickly as possible once online. Our SEO (search engine optimization writers) can help from there.
How do I make my site search engine friendly?
The fastest way to get indexed in search engines and directories is to link your site to other sites that already have established traffic. You may also pay to be registered on directories like Overture and Yahoo!, but the problem with that is that you've got to pay. Our SEO writers specialize in creating content that search engines will recognize and rank highly.
Back to Services
